Last updated
CMS Prime & CMS Financial
Where each issue we are tracking from the SEO Improvement Review of 14 September 2026 stands, site by site. Every fix is made on the live site, checked straight after, and can be reversed. We update this page as work is completed.
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issues fixed or partly fixed so far. Another 4 are in progress or next up on our side. The other 2 are waiting on you: approval of the new IB homepage title, and one confirmation about AI crawlers.
74% completed26% remaining
Live since 14 September
Each item below unblocks one or more of the open issues.
/thanks/ and /deactivation/ pages on cmsprime.com from Google.These are content questions for your team. We have not changed any of them.
Five pages break the one-H1 rule
Fixed 14 Sep. /trading-need-to-knows/ and /market-reports/ now have one H1 each, and /registration/, /thanks/ and /deactivation/ gained one. The pages look exactly as before.
AI training crawlers are blocked
A Cloudflare setting on your side. It does not affect Google Search. Please confirm whether it was switched on deliberately.
No HSTS or X-Content-Type-Options header
X-Content-Type-Options added 14 Sep. HSTS is waiting for your approval, because once browsers have seen it, it cannot be switched off quickly.
Six pages have no meta description
Added 14 Sep. These are legal pages written in English, so their descriptions are in English too.
6 homepage images carry empty alt text
Added 15 Sep to the five images that carry information: the logo, the dashboard and app screenshots, the Trustpilot badge and the portrait photos beside the trader count. The sixth is a faint watermark of the logo in the footer. It stays empty on purpose, so screen readers skip it.
/ar/market-reports/ had two H1 headings. It now has one.No Farsi page sends hreflang
Restored 14 Sep on all 17 Farsi pages that exist in all three languages, and English and Arabic link back to each one: 34 of the 36 links into Farsi now work both ways, up from none. The other 2 point at a Farsi news page that does not exist (a small theme fix, listed under approvals). The July theme switch had removed the earlier fix; it now lives outside the theme, so a theme change cannot remove it again.
Barely shown in Google
Language links and descriptions are now in place. We are tracking Farsi impressions in Search Console over the next 4 to 6 weeks.
21 of 62 pages have no meta description
Added 14 Sep: 10 in Farsi, and 11 in English for the pages whose content is in English (the legal pages and two contest pages).
Headings are broken across the section
Fixed 15 Sep. The homepage now has one H1, its main heading. On the Introducing Broker, Liquidity and Creator/Marketeer pages, a hidden duplicate page title was removed, so the heading visitors see is each page’s only H1. Same wording, same look.
5 of 6 pages have no meta description
Added 15 Sep to all five pages: a plain summary of each page, with no claims.
Homepage title reads “Homepage - CMSPRIME Partner”
Access is in place. We have drafted a new title, and it is waiting for your approval.
The section is almost invisible
The IB sitemap is listed in robots.txt (14 Sep), and the headings, descriptions and alt text were fixed on 15 Sep. We are tracking impressions in Search Console.
10 of 26 homepage images have empty alt text
Added 15 Sep to every homepage image that carries information, including the logo. The only one left empty is a faint watermark of the logo in the footer, on purpose, so screen readers skip it.
English and Arabic are not linked by hreflang
Fixed 15 Sep. Every page and article that exists in both English and Arabic now points to its other-language version, and the Arabic site points back, so Google knows the two belong together.
robots.txt blocks the company’s own news
Removed 15 Sep, so Google can now crawl the 14 announcements. Cloudflare can keep serving its cached copy of robots.txt for up to two days.
The Arabic sitemap is not declared
Added to robots.txt 14 Sep.
Homepage H1 holds two claims
Split 15 Sep: “Award-Winning CMA Regulated Firm” is the H1, and “22 Years of Global Trading Excellence” sits right below it as a subheading. Same wording, same look.
Small on-page gaps
Done 14 Sep: descriptions on the three policy pages, and /contact/ now has one H1. Next: alt text for the 25 homepage images without it, sent to you for approval first.
25 of 26 pages have no meta description
Added to 22 pages 14 Sep. The other three, a test page, the registration page and the thank-you page, should be hidden from Google instead, as they are on the English site. That needs your approval.
15 of 26 pages have no H1
Fixed 15 Sep. On each of the 15 pages, the main heading at the top is now the H1. Same wording, same look.
Homepage title is “Home - CMS Financial”
25 of the 26 Arabic pages have generic English titles. We will draft Arabic titles for your approval.
No hreflang in either direction
Fixed 15 Sep, together with the English site. Every Arabic page and article that has an English version now points to it, and the English one points back.
Effectively invisible
Descriptions, H1s and language links are now in place; Arabic titles are the next step above. We are tracking impressions in Search Console.